How Small Businesses can increase their Sales Revenues by Using Online Marketing Strategies

Abstract

This study aims to explore how online marketing strategies are increasing the sales
revenue of Small Businesses (SBs), particularly in Khairpur, Sindh. Nowadays, SBs are
using online marketing strategies to be connected with their customers. This study is
qualitative in approach based on multiple case researches. Data was gathered from
Khairpur-based SBs owners who gained success using online marketing techniques.
Data were gathered through semi structured interviews and analyzed business records,
websites, and social media accounts. A thematic analysis of the study revealed that SBs
are using social media as a marketing strategy to promote businesses and increase
revenues. It was also measured how these online marketing strategies support SBs in
handling marketing challenges and maintaining competitive advantage. Online
marketing strategies support SBs to improve interaction with customers in the context
of innovation, and soft skills, by following online marketing provisions and procedures.
These strategies increase SBs' income and provide opportunities to others.