Analysis of Consumer’s Preferences and Perspectives Toward Online Food Delivery

Abstract

Online food delivery assists individuals in ordering and receiving the desired food
products at the doorstep. The growing number of smartphone users in India, along with
the availability of affordable options, increased internet penetration due to lower data
rates and incentives offered by the platforms such as discounts and subscriptions are
luring more customers to these Online Delivery Platforms. This study aims to probe the
salient variables that determine the shift in the satisfaction level, preferences, and
perceptions of consumers with respect to online food delivery and the challenges faced
by consumers in online food delivery. For this purpose, a survey among 250
respondents has been conducted and their responses were recorded. “Factor Analysis”
has been used to examine and analyze the variables and to form indices. Also, logistics
Regression, hypothesis testing, and Chi-square analysis have been performed to better
understand the preferences and perceptions of the consumers. The findings reveal the
impact of consumers’ preferences and perceptions on the behavioral intention of
consumers toward online food delivery.