Enhancing Pakistan's Global Image through Soft Power Strategies

Abstract

In the current era, states put a lot of effort into building a strong, reliable international
image that allows them to enhance their powerful status and gain desired outcomes at
global level. However, Pakistan's soft image has been suffering from adverse image
problems in the global community. Additionally, it ranked low in the soft power index
which determines the image of the state in the community of nations. The reason is that
Pakistan put all its eggs (efforts) in one basket of hard power. This study highlights the
suitable strategies of soft power for enhancing Pakistan’s image at global level.
Therefore, Pakistan needs to shift itself to global emerging realities and invest in its soft
power capabilities to change the country's reputation from a weak to a strong position
in the international arena. Furthermore, this study is carried out through a qualitative
method. In addition, this research paper is explorative type along with the use of both
primary and secondary approaches. This study has utilized the soft power approach for
restructuring the adverse image of Pakistan.